Lanworth, Inc.
RAY: Real-Time Area and Yield℠ is Lanworth’s flagship offering in the agriculture sector. RAY is a subscription service that supplies vital, actionable intelligence on agricultural production for procurement executives, risk managers and commodities investors.
An effective way to demonstrate the value of RAY is by tracking its effectiveness in enhancing the decision-making of subscribers over a challenging period. The following are examples of Lanworth’s recent successes.
Since its inception, RAY has provided early intelligence into the direction of major market movements in the agriculture commodities market.
Inclement weather, economic uncertainty, and fluctuating commodity prices made the 2009 U.S. planting season a difficult one. Market expectations for USDA’s March Prospective Plantings and June Acreage reports diverged widely from the actual forecasts, and significant market corrections followed both reports.
In January 2009, Lanworth reported significantly greater U.S. winter wheat seeded area than USDA.
Unlike most commodities analysts and consultancies, Lanworth does not rely on third-party data sources. Lanworth’s forecasts are based on real-time imagery, weather data, and field observations integrated with dynamic models of crop growth and yield.
Near real-time monitoring of events such as the Midwest floods of 2008 supports Lanworth’s quantitative evaluation of key production parameters such as lost or delayed plantings and crop damage.
